First things first: When Joao Moreira won the 2012 Longines International Jockeys Championship, this was the first time many of us in Hong Kong had ever seen the person known as “the magic man” ride though he was champion jockey in neighbouring Singapore. Never had many of us who are not “horsey” people seen a rider so in harmony with a horse and so aerodynamically born to ride. It really was wonderful to watch something almost balletic. I remember after the races that night,

* After the rather lukewarm reception to the Hong Kong Jockey Club’s Gentlemen’s Bow Tie Day, plans are underfoot for a SPONSORED Gentlemen’s Botox Day. *Zac Purton rides eight horses in a race with Bro Bowman riding the remaining four and the race is won by Dylan Mo. *The highly rated and extremely expensive galloper named Shanwah and currently with the Douglas Whyte stables is renamed Shan The Sham after a couple of horrifyingly ordinary performances. * Watch the music vide

I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell