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HORSE RACING AND ITS NEED FOR A NEW AND MAGICAL FIELD OF DREAMS.
I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell

Hans Ebert
Jan 145 min read


ZACKING!!!
It was the weekend, I refused to watch the non-stop news about the crippling fires in Hong Kong, finished a song I was writing and stumbled on a video where Michael Parkinson was interviewing the great Shane Warne. It was easy to see that the great British television host and Warnie were friends and nothing was off limits. The more I watched this 2007 interview, I was reminded of how similar Zac Purton is to the great cricketer in his frankness, his pride in being an Austral

Hans Ebert
Dec 1, 20253 min read


THE TAO OF ZAC PURTON
He’s chilled and strong willed with the determination to win He doesn’t settle for being second best Some even call him King He just smiles and looks and takes it all in He doesn’t ever forget About where he came from And all the places he’s been Heavy is the head that wears the mighty crown There are always those who want to see him slide and on the way down But Zac is hip to the game He’s seen it all before He’s not gonna let his guard down He’s busy keeping score

Hans Ebert
Nov 8, 20251 min read
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