top of page

HONG KONG RACING AND BEING AHEAD OF THE PACK!

Writer's picture: Hans EbertHans Ebert

Bob Dylan wrote the words below around forty years ago.  



With the much anticipated biopic on the singer-songwriter’s early days out later this month- “A Complete Unknown”- and me inhaling his work to remind myself of his catalog, the mind took a sharp detour to what appears to be a renewed interest in the advancement of the international world of sports entertainment in Hong Kong very probably led by the global success of champion swimmer Siobhan Haughey.



Yes, when you’ve got nothing, you’ve got nothing to lose, but in its world class international horse racing, Hong Kong has something that’s already up and running and recognised as the best in the world. 

 


As a Hong Kong Belonger for over five decades and involved in the very expansive world of marketing and branding, Hong Kong racing offers the city a USP that’s rarely used and a jumping off point for so much of everything and more that’s here and which might be diamonds in the rust that remain hidden.

 


All that’s needed is to remove the blinkers, see the new and younger Vibing The Vibe Big Picture.


With this working title, bring the same excitement, aspirational value, emotional attachment, inspiration and loud wake-up call that Hong Kong racing brings to the world, and which keeps things ticking over and constantly evolving.



Let’s now APT, APT, APT!





36 views0 comments

Recent Posts

See All

Comments


bottom of page