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NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 223 min read


KA YING RISING AND GIVING HONG KONG A NEW BRAND PERSONALITY.
As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Hans Ebert
Oct 212 min read


MOFOS UNITE!!!
Let’s address the elephant and dodo bird in the room: If the world is in a mess, little old Hong Kong has become a miserable and sad city when looking beyond the obvious, like the little train that could, the city is small enough to travel under the radar and be anything it could be plus being something special. These days, this train is travelling in reverse and perilously close to being derailed. Why? Perhaps it’s a lack of creativity which was here when there was an inspir

Hans Ebert
Oct 203 min read
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