PRUDENTIAL IN HONG KONG SERVES UP A TERRIFIC ACE!

Apart from the strategy of the Prudential NextGen Aces that is built around tennis and other racquet ball sports like the very much family oriented pickleball, the corporation’s corporate ethos appears to be about inspiring and developing new thinkers who have the vision and inspirational skills to be leaders for a new generation often lost in space.

Prudential achieved this with visits to the city this month by former Champion tennis player Andre Agassi and World Number One Aryana Sablenka.

What they had to say was very positive food for the soul that needs to be communicated to a wider audience which also helps in reshaping the image and product personality of the new and forward thinking Hong Kong.

There has been plenty of talk in Hong Kong by so many different people, but, who was listening and where is the beef?

What has all this networking achieved other than tiresomely rampant self promotion?

There appears to be a chasm when it comes to effective communications everywhere in the world: Bad news travels faster than the trending “6-7” whereas good news stops and starts and goes down the wrong path due to a lack of strategic thinking.

Though having said this, the world is seeing some of this change in the phenomenal success of 34 year old Zohran Mamdani, a Muslim and extremely likeable, charismatic and intelligent leader who has been voted the next major of New York City.

Hong Kong needs a new and powerful and inspiring leadership programme and independent mentors who are in Hong Kong, know what the city can deliver and are ready to work towards passing their knowledge to the next generation.

Count me in and a project of our’s that combines dance, music, exercise, teamwork and a healthy lifestyle.

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Born in Ceylon, Hans Ebert is an award winning advertising executive whose powerful campaign to gain the Right Of Abode in the United Kingdom for ethnic minorities in Hong Kong won Gold at the London Advertising Awards.

He also helped launch McDonald’s in Hong Kong, created the Happy Wednesday brand for the HKJC, was part of the team to launch STARTV and MTV in Asia plus ran the International divisions of Universal Music and EMI Music in Asia.

As a journalist, he has interviewed every from Billy Joel, legendary music producer Quincy Jones, and actor Peter Sellers to working on music for David Bowie, Robbie Williams and Gorillaz.

He also coined the term Canto Pop when writing for Billboard magazine.

He has a penchant for women who remind him of Diane Keaton.