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YOU CAN’T PUT LIPSTICK ON A PIG AND CALL IT A THOROUGHBRED.
It was around 3am in Hong Kong and while radio channel surfing in bed, I landed on one of those rather ancient sounding racing and radio...

Hans Ebert
Oct 93 min read


Have we created an unnecessary gap in the generation gap through misconceptions?
These days when I am asked to speak about advertising and marketing, and how it’s not something that can be done by anyone, what seems to...

Hans Ebert
Oct 84 min read


THE DEMANDS OF GEN WHY NOT: GET CRACKING BEFORE THINGS FALL APART.
If a horse racing club, and not ready to really RIDE, it just might have run its race before it’s even started. But it’s not only horse...

Hans Ebert
Oct 64 min read


WHEN THINGS ONCE UNITED FALL APART
At a time when the world is in such a precarious position and each of us are going through enormous changes in life priorities, it’s very...

Hans Ebert
Oct 36 min read


It IS still The HONG KONG Jockey Club, right?
If still going to the races regularly in Hong Kong as my friends and I once did, and was at Shatin for the National Day races yesterday,...

Hans Ebert
Oct 25 min read


If storytelling is so important to horse racing why isn’t it telling these?
A couple of friends and I were talking about a number of things when someone asked if a horse racing club or racing jurisdiction might...

Hans Ebert
Sep 285 min read


BIRDIE NUM NUMS
SIMON COWELL AND THE CLAP. It’s quite something when a thread of Simon Cowell clapping in a very weird and limp bizkit kinda way goes...

Hans Ebert
Sep 263 min read


RIDE
We probably don’t know it now, but we have a front row seat to the world at one of it’s most important and pivotal times. Who knows where...

Hans Ebert
Sep 254 min read


IF THE HONG KONG JOCKEY CLUB HAD A BRAND PERSONALITY CAN IT BE ENHANCED?
The Hong Kong Jockey Club might be big and rich and powerful and seemingly bursting at the seams with so much of everything, but it...

Hans Ebert
Sep 255 min read


THE YOUNG ENTREPRENEURS CLUB: TAKING THE GUESSWORK OUT OF TRYING AND FAILING TO CONNECT WITH THE NEW GENERATION.
Maybe it’s the times we live in, but seldom have I struggled so much to produce good creative work and not more Me Too flip charts that...

Hans Ebert
Sep 225 min read


BLAZING SADDLES AND HONG KONG RACING
Yes, it’s how opposites attract, and while being commissioned to write a piece on the yin and yang of the friendship, bitterness and...

Hans Ebert
Sep 206 min read


BIRDIE NUM NUMS
SELF It’s all relative, and also very personal, because one size doesn’t fit all. We are individuals, and being individuals, we have our...

Hans Ebert
Sep 187 min read


ALL YOU NEED IS TO TRUST IN LOVE…AND THE MUSIC OF THE BEATLES
When in advertising, one of five principles our Chairman of DDB Keith Reinhard promised clients was that the advertising created for them...

Hans Ebert
Sep 156 min read


Can The Degeneration Gap be bridged?
She: “What you and I are talking about is a mindset shift and a generational change and when we should be coming together instead of...

Hans Ebert
Sep 122 min read


THE NEED FOR A NEW HONG KONG HOME RUN.
If Hong Kong has a USP, it’s a half filled “Woe is me” glass and an unhealthy and bloated appetite for more and more wealth. Does horse...

Hans Ebert
Sep 103 min read


Gorillaz Peacefare and revolution evolution.
Gorillaz and The House Of Kong Making creativity whole again Clint Eastwood and Feel Good Inc Demon Days came and changed the same ...

Hans Ebert
Sep 101 min read


Zac Purton has clout and swagger and horse racing needs some of it.
Yes, there are those who are not exactly fans about the way Zac Purton promotes himself, but when a brand- and he most certainly is in...

Hans Ebert
Sep 93 min read


HANS EBERT ON POSITIVELY FOURTH STREET
A friend and I were talking about Gorillaz and just how well Jamie Hewlett and Damon Albarn click when they’re clicking, and maybe how...

Hans Ebert
Sep 82 min read


AND ARE THEY PERHAPS A LITTLE OFF?
If the visual in the Racing Post lift out for the opening day of the new Hong Kong racing season was a tad gloomy, the editorial in the...

Hans Ebert
Sep 73 min read


HANS EBERT ON POSITIVELY FOURTH STREET
For those looking to lead by example and create leadership that’s inspiring and with a true sense of teamwork borne out of pride of...

Hans Ebert
Sep 72 min read
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