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IF THE FUTURE IS NOW, EXACTLY WHERE IS HONG KONG?
Speaking to some people from overseas, it was obvious that they were “riffing”, something one does when unsure about what they are saying because they have had zero experience about the subject- in this instance, Hong Kong 2025. There are those who apparently describe me as being “difficult”- and worse- which I wear like a badge of honour. This is for the simple reason that I have actually “been there”, done it, won awards for my work in advertising and music, met my heroes,

Hans Ebert
Oct 254 min read


NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 223 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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