As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Let’s address the elephant and dodo bird in the room: If the world is in a mess, little old Hong Kong has become a miserable and sad city when looking beyond the obvious, like the little train that could, the city is small enough to travel under the radar and be anything it could be plus being something special. These days, this train is travelling in reverse and perilously close to being derailed. Why? Perhaps it’s a lack of creativity which was here when there was an inspir

Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor