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RIDE ON…
SCORING GOALS, PETE GOES GLOBAL… Whatever anyone might think of him, it’s darn difficult to ignore Peter V’Landys, especially because he appears to be travelling under the radar and as they say in Media Speak, is expanding his reach. There are those well into the Australian sporting arena who no longer see him as the “racing supremo” of Racing New South Wales. Yes, he’s still guiding the Everest juggernaut, but he’s also somewhat like the Scarlet Pimpernel. Was he actually on

Hans Ebert
Oct 273 min read


NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 223 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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