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HONG KONG AND HOW LESS IS MORE THAN MEGA!
Once upon a dim sum and long before tripping over and tripping out on the words “mega events”, Hong Kong was producing world class...

Hans Ebert
Dec 12, 20244 min read
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RACHEL’S KINGDOM AND THE IMPORTANCE OF WEIBO IN HORSE RACING’S COMMUNICATIONS STRATEGY..
Those in horse racing who look beyond the obvious have been looking at how the game can be marketed to different audiences- like those in...

Hans Ebert
Dec 3, 20241 min read
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THE ENIGMA THAT IS WINFRIED ENGELBRECHT-BRESGES
Those of us who get to almost know the CEO of the Hong Kong Jockey Club find Winfried Engelbrecht-Bresges to be very German, sometimes...

Hans Ebert
Dec 2, 20244 min read
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