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WHY WINFRIED ENGELBRECHT-BRESGES NEEDS HIS OWN WORLD POOL OF TALENT
To many, it will be difficult to separate him from the world of horse racing. He lives and breathes it and often choreographs the next...

Hans Ebert
Dec 26, 20245 min read


HONG KONG AND HOW LESS IS MORE THAN MEGA!
Once upon a dim sum and long before tripping over and tripping out on the words “mega events”, Hong Kong was producing world class...

Hans Ebert
Dec 12, 20244 min read


RACHEL’S KINGDOM AND THE IMPORTANCE OF WEIBO IN HORSE RACING’S COMMUNICATIONS STRATEGY..
Those in horse racing who look beyond the obvious have been looking at how the game can be marketed to different audiences- like those in...

Hans Ebert
Dec 3, 20241 min read
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