HANS EBERT ON POSITIVELY FOURTH STREET

A friend and I were talking about Gorillaz and just how well Jamie Hewlett and Damon Albarn click when they’re clicking, and maybe how they need time away from each other to realise how well they work together in their individual anarchic ways. 

My friend asked what it would be like if Gorillaz met up with the Muppets. 

It’s the type of thing she throws out to see how far the ripples travel. 

It’s a mental work out which those of us who have grown up, down and sideways need to have those dopamine rushes of inspiration that create ideas- ideas that are flashing light bulb moments. 

Everyone has ideas, but it’s those that speak to you in different tongues that are always intriguing- ideas that break the pattern and take us from gormless normality to something so edgy that it makes living bearable. 

Ideas are a dime a dozen, but when all the pieces almost magically come together and fit, it’s your very own multi media show like hearing Eminem for the first time, or seeing the art of Banksy, and hearing the original Supremes and the sound of Motown, or Phil Spector’s production of “River Deep Mountain High” by Ike and Tina, Dylan changing direction and waking many of us up with “Like A Rolling Stone”, DeNiro playing with Juliette Lewis in “Cape Fear”, “Tomorrow Never Knows” by the Beatles, the work of Spielberg, Scorsese, “Godfather” 1 and 2, Peter Sellers in “Being There”, the thought process of David Lynch. 

Our idea is this: We have the time, we know our s***, and we want recognition and how TO DO what we believe in is more important than money.

So, why not create advertising that we believe the world needs and companies and products need and get it out there using guerilla marketing? 

If a brand wants to use it, they pay us. 

If they don’t want it, we put our work out there and see how far it travels and who comes along with us for the ride? 

It’s not about dying for our art. 

It’s about living for it and inspiring others to do the same.