THE BIG FULLER PICTURE

Yesterday, I read the news about my longtime friend and globally successful entrepreneur Simon Fuller, below, being in Hong Kong to “find the city’s next pop star” and a female member from here for his multi cultural pop group Now United. 

This is part of a much bigger story that started as an idea to have the relatively unknown Now United perform at December’s Hong Kong International Races. 

see video here: https://youtu.be/icxD0HS-HBw?si=AEJgZb9RJstwfYyk

It wasn’t exactly Big Picture stuff, but someone with the portfolio and experience of Simon Fuller who has seen the upside in creating a reality show filmed in the city to find the group’s Hong Kong Chinese member is publicity that money can’t buy. 

It is very Big Picture stuff. 

But how else could the Simon Fuller brand and everything else that he can bring to the table be best used by those running the city? 

The more pertinent question to ask is this: Does Hong Kong have the creative and marketing talent to understand what this means and take things beyond “press conference status” and where action speaks louder than more Corporate Speak?

NOW UNITING THOSE UNITED MOMENTS…

My personal opinion is that Now United is going to be bigger than some might think- and something extendable and sustainable. 

Forgetting the now lamentable mantra about attracting more “younger people” to horse racing, Now United brings entertainment value to the sport via their appearances plus ongoing clever promotions, positive advertising campaigns that are almost creative PSA’s - Public Service Announcements- and a music driven product that gives horse racing a ‘look’ and tone that’s likeable, interactive and inviting. 

The visual package of NU can be turned into something that inspires this city’s creative community to add something extra to the sights and sounds of the new Hong Kong- something that is Hong Kong Now.

Yesterday has come and gone.

As for Simon Fuller and his commitment to making Hong Kong jump for joy like the Mighty Quinn, he and his hand picked team CAN do it. 

They’ve started work on making things happen, well, now and NOW.

The glass is half full.

Don’t empty it.