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THE HONG KONG INTERNATIONAL RACES: ONE GIANT STEP TO INTERNATIONALISE HONG KONG. AND HAS SOMETHING TO CHEER!
To those visiting Hong Kong for the first time to take in HKIR week, these might be a few days of a Big Day Out and punting, but it’s...

Hans Ebert
Dec 5, 20245 min read
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TRAVELLING WITH THE HKIR ALONG RACING’S EVOLUTION ROAD
Referred to these days by some as Hong Kong, China, the city that’s going through many changes and creating its own new brand personality...

Hans Ebert
Dec 4, 20243 min read
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RACHEL’S KINGDOM AND THE IMPORTANCE OF WEIBO IN HORSE RACING’S COMMUNICATIONS STRATEGY..
Those in horse racing who look beyond the obvious have been looking at how the game can be marketed to different audiences- like those in...

Hans Ebert
Dec 3, 20241 min read
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