DUH, DOH AND DOUGH BROS CREATIVITY!

At a time when creative marketing and overall creativity are thin on the ground in Hong Kong, we take our hats off to the marketing efforts of the Dough Bros Pizza and Doughnuts business. 

Apart from the menu items being good and good value for money, Hong Kong Belongers are quickly taking notice and buying into and biting into what Dough Bros are offering through some simple and effective marketing- street marketing, sample tasting and showing that they know their primary customer segment very well. 

Here’s wishing them the best. 

These might be considered “small things”, but having spent over two decades working in advertising and on the McDonald’s business, ensuring that the groundwork is solid means room for growth and creating a future in line with consumer needs. 

Sounds simple, but it’s something plenty of businesses forget about, run before they can walk and often go belly up in the process.

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