Ride On…
- Hans Ebert

- 2 days ago
- 2 min read
THE BATTLE OF EVERMORE LUCK AWARD

Trained by Mark Newnham, current head of the Trainer’s leaderboard in Hong Kong, a first starter ridden by the extremely tall, strong Jimmy Orman gaining increasing popularity in the city, drawn an outside barrier and absolutely smashed in the betting to start the race favourite, looked like waltzing in until suddenly something made him run out wide probably looking for the closest McDonald’s, and then surviving an enquiry and an objection fired in by the second placed runner that pitted the evidence presented by jockeys Orman and Purton with those of trainers Newnham and Pierre Ng, galloper Ever Luck and connection went on to win the battle and kept the race.

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THE DEPARTMENT OF POTS AND PANS MIGHT BREAK MY BONES, BUT…



Perhaps those marketing horse racing in Hong Kong could think about making the names of races more exciting than things like The Hop Sing Fai Fai Handicap whereas on Sunday and Panasonic Race Day discardable potstickers like the Panasonic National Dryer Handicap, the Panasonic Vitalift Handicap, the Panasonic Rice Cooker Handicap etc.

One understands that the race day at Shatin on Sunday was sponsored by longtime sponsor Panasonic and the brand needed its branding everywhere other than the Panasonic Cup and Panasonic Premier Bowl. But knowing something about the marketing of Panasonic, does the brand really want to continue being seen at some cheap amah level?

Does the mighty and sometimes haughty HKJC?

Couldn’t these races have been given more, well, Panasonically interesting names instead of “handicaps”?
Perhaps Panasonic pots and pans and hair dryers exhibited on course? An on course competition? A celebrity chef cooking a nice little hot meal for the great unknown and hungry looking pop group often seeing wandering around the racecourse?


Of course, this begs the bigger question as to why there can’t be the Zac Attack Cup, the Bowman Huge One, the Atzeni Sausage Roll, the Sissy Boyz Codpiece and presented by the new racing Influencer Maureen Haggas etc etc?

The opportunities are endless and should somehow be used to make Hong Kong racing and a moribund Hong Kong that’s seemingly continuing without a pulse FUN again!!!
Right, Auntie Regina?

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THE MOST RACIALLY MALADJUSTED SONG ABOUT HONG KONG?




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