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NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 22, 20253 min read


KA YING RISING AND GIVING HONG KONG A NEW BRAND PERSONALITY.
As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Hans Ebert
Oct 21, 20252 min read


MOFOS UNITE!!!
Let’s address the elephant and dodo bird in the room: If the world is in a mess, little old Hong Kong has become a miserable and sad city when looking beyond the obvious, like the little train that could, the city is small enough to travel under the radar and be anything it could be plus being something special. These days, this train is travelling in reverse and perilously close to being derailed. Why? Perhaps it’s a lack of creativity which was here when there was an inspir

Hans Ebert
Oct 20, 20253 min read


Like cream rises to the top, so does Kai Ying Rising- and Peter V’Landys.
From being something of a non-believer whether the horse race known as the Everest would be a success, mainly because of the politics of horse racing going on at the time, these days I have switched sides. I have nothing but respect for the ways in which the head of Racing New South Wales Peter V’Landys fine tuned the Pegasus slot race from America into an event marketed as something for a younger demographic in Australia- and is today a global success and very probably the m

Hans Ebert
Oct 19, 20253 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 16, 20258 min read


STILL VERY MUCH IN CRUZ CONTROL…
It’s hard to believe that someone with such an illustrious career in horse racing that he has can fly under the radar- but that’s exactly...

Hans Ebert
Oct 13, 20253 min read


FLYING AI AND GOING VIRAL AND HAVING FUN!
Maybe it doesn’t happen that often these days, because of the ongoing reality show of the Big Orange in the golden White House, but, not...

Hans Ebert
Oct 12, 20252 min read


YOU CAN’T PUT LIPSTICK ON A PIG AND CALL IT A THOROUGHBRED.
It was around 3am in Hong Kong and while radio channel surfing in bed, I landed on one of those rather ancient sounding racing and radio...

Hans Ebert
Oct 9, 20253 min read


Have we created an unnecessary gap in the generation gap through misconceptions?
These days when I am asked to speak about advertising and marketing, and how it’s not something that can be done by anyone, what seems to...

Hans Ebert
Oct 8, 20254 min read


THE DEMANDS OF GEN WHY NOT: GET CRACKING BEFORE THINGS FALL APART.
If a horse racing club, and not ready to really RIDE, it just might have run its race before it’s even started. But it’s not only horse...

Hans Ebert
Oct 6, 20254 min read


WHEN THINGS ONCE UNITED FALL APART
At a time when the world is in such a precarious position and each of us are going through enormous changes in life priorities, it’s very...

Hans Ebert
Oct 3, 20256 min read


It IS still The HONG KONG Jockey Club, right?
If still going to the races regularly in Hong Kong as my friends and I once did, and was at Shatin for the National Day races yesterday,...

Hans Ebert
Oct 2, 20255 min read


If storytelling is so important to horse racing why isn’t it telling these?
A couple of friends and I were talking about a number of things when someone asked if a horse racing club or racing jurisdiction might...

Hans Ebert
Sep 28, 20255 min read


BIRDIE NUM NUMS
SIMON COWELL AND THE CLAP. It’s quite something when a thread of Simon Cowell clapping in a very weird and limp bizkit kinda way goes...

Hans Ebert
Sep 26, 20253 min read


RIDE
We probably don’t know it now, but we have a front row seat to the world at one of it’s most important and pivotal times. Who knows where...

Hans Ebert
Sep 25, 20254 min read


IF THE HONG KONG JOCKEY CLUB HAD A BRAND PERSONALITY CAN IT BE ENHANCED?
The Hong Kong Jockey Club might be big and rich and powerful and seemingly bursting at the seams with so much of everything, but it...

Hans Ebert
Sep 25, 20255 min read


THE YOUNG ENTREPRENEURS CLUB: TAKING THE GUESSWORK OUT OF TRYING AND FAILING TO CONNECT WITH THE NEW GENERATION.
Maybe it’s the times we live in, but seldom have I struggled so much to produce good creative work and not more Me Too flip charts that...

Hans Ebert
Sep 22, 20255 min read


BLAZING SADDLES AND HONG KONG RACING
Yes, it’s how opposites attract, and while being commissioned to write a piece on the yin and yang of the friendship, bitterness and...

Hans Ebert
Sep 20, 20256 min read


BIRDIE NUM NUMS
SELF It’s all relative, and also very personal, because one size doesn’t fit all. We are individuals, and being individuals, we have our...

Hans Ebert
Sep 18, 20257 min read


ALL YOU NEED IS TO TRUST IN LOVE…AND THE MUSIC OF THE BEATLES
When in advertising, one of five principles our Chairman of DDB Keith Reinhard promised clients was that the advertising created for them...

Hans Ebert
Sep 15, 20256 min read
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