Can The Degeneration Gap be bridged?

She: “What you and I are talking about is a mindset shift and a generational change and when we should be coming together instead of your generation pretending that they understands my generation through thinking that things like research findings will provide quantifiable answers which you know is never true. It’s safety in numbers and algorithms.

“I remember being told to act my age. I’m now saying this when looking at some of you guys suddenly wearing sneakers with a suit to hide a midlife crisis and continue being in charge- when they are not in charge and never will be in charge of the CONSUMER!

“It’s like like finally embracing something like podcasts without understanding that there are hundreds of thousands of podcasts that no one even knows about, let alone listens to or understands why people like me listen to Conan O’Brian’s podcasts.

“You’re a dyed in the wool advertising professional. How many times have you told me that all these things to do with entertainment have always needed creative marketing?

 “You know this, but how many others do?

“Most are busy playing Follow The Leader thinking they are the leader, but they’re not and no one is following them except for their highly paid staff!

“The music companies and the music television channels failed ingloriously because of arrogance and naïveté and thinking that they were the only game in town and nothing will change. Ha!

“Meanwhile, my generation had individuals like Sean Parker who flipped the game on its head, but are now victims of what they changed! Their business models are a bust, but no one wants to admit it because there are no options!

“Maybe there are no options because they are irrelevant?

“Why not do a few things really well instead of spending years and dollars trying to make irrelevance relevant?

“You know what you know from decades of experience in advertising and working with great people and teams and now need those with the technological nouse to work with your marketing and creative knowledge and bridge the business generation gap!”

Me: “So, you’re saying that there are too many businesses or too many businesses that are not working, but just carrying on with too many wasting their time on things that can’t be fixed?”

She: “Yes, and that it’s back to acknowledging that there’s a generation gap in business as there is in life and there has always been one that has very seldom been mentioned and a problem that needs to be resolved”.

Me: “Because?”

She: “Because your generation don’t want to face reality and see the problems- it’s almost a Fight Or Flee response way of dealing with things.

“As you often write, ‘Why keep things simple when you can complicate them’? This is the way most of your generation keep their jobs- by playing for time”.

Me: “Maybe we should do a podcast together?”

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