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Question Of The Day?

If after all these years, the Hong Kong government- and perhaps other governments around the world- plus the mainstream audience, still don’t see horse racing as a sport, and don’t recognise jockeys as being the superb and fit athletes that they are, surely, somewhere along the way, the rudiments of basic marketing, promotions and advertising have been allowed to go walkies?

And if this is being addressed, the question is, who to and how effective is it?

At least in Hong Kong, there are sports and sporting heroes like Siobhan Haughey, below, and in its own slot in the corner, there’s horse racing and jockeys and Bow Tie Days.

Hasn’t there been a slight business oversight by those running the game and going back to the days of Ben Hur and chariot races?



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